* Next-gen advantage: Taking full advantage of the power of Xbox 360, Halo 3 expands on everything that has made the Halo franchise great, adding a wealth of technical and gameplay advancements.

* Evolution of design: Next-generation high-definition visuals, enhanced A.I., an advanced real-time lighting engine, and new weapons, characters, and challenges are just a few examples of Halo 3's evolution of design and technology.

* Unparalleled experience: Ultimately, these improvements provide gamers with an unparalleled experience and, in the end, tell an even more compelling and engrossing story.

* Online multiplayer: Working in concert with Xbox Live on Xbox 360, Halo 3 builds upon the unique social multiplayer experience and innovative, evolving online gameplay of Halo 2.